“Time is money” might be a cliché, but it’s as true as ever.
But if time really is money, then attention is credit… from a loan shark.
Think about it: people who listen to your talk, watch your video, or read your writing, aren’t really giving you attention. They’re lending it to you, like credit.
They can, and do, take it away from you anytime they want.
And if you don’t reward their attention with valuable materials or... god forbid, you repay them with BAD stuff?
They can punish you to hell for it - by refusing to give you business, dogging you on social media, badmouthing you to everyone, or worse... (like getting you fired)
Which means that audience attention is not only credit, it’s credit with perilously high interest rates (and potential threats if you don’t deliver).
And that practically makes audiences loan sharks.
So the next time you’re asking for lots of people’s time and attention, remember this: Attention is credit, and audiences are loan sharks.
You either reward their attention with something awesome, or you get eaten.